Privacy Policy

1. About LOCALMATE AI

Website Creation

We design and build conversion-focused websites for renovation businesses. Depending on the service purchased, this may include website design, mobile optimisation, service pages or sections, project galleries, contact or quote forms, calls-to-action, basic on-page website setup and domain connection.

The exact inclusions, price, timeframe, revision allowance and deliverables for a client's website are determined by the proposal, invoice or service agreement accepted by that client.

Digital Marketing and Lead Generation

LOCALMATE AI may also provide digital marketing and lead-generation services, including the Renovation Quote Engine.

Depending on the service purchased, this may involve Meta/Facebook/Instagram advertising, lead forms, landing pages, CRM systems, enquiry tracking, automated acknowledgements, follow-up workflows, staff notifications, booking or quote consultation pathways and campaign reporting.

Marketing services are designed to generate and manage sales opportunities. LOCALMATE AI does not guarantee a particular number of leads, customers, signed renovation projects, revenue, return on investment or advertising result unless expressly stated in a separate written agreement.

The specific marketing services purchased by a client are set out separately in that client's proposal or service agreement.

2. What Personal Information We May Collect

The information we collect depends on how you interact with LOCALMATE AI.

Contact Information

• full name;
• business name;
• email address;
• telephone or mobile number;
• business address;
• website address;
• social media details; and
• preferred method of contact.

Business Information

If you are a prospective or existing client, we may collect information relating to your business, including:

• services provided;
• service areas;
• type of renovation work performed;
• website information;
• business goals;
• current marketing activities;
• approximate project values;
• advertising budget;
• capacity for additional projects;
• enquiry volumes;
• lead-response processes;
• business reviews;
• project photographs, videos and other creative assets; and
• other information you voluntarily provide during an audit, consultation or onboarding process.

Lead and Enquiry Information

When LOCALMATE AI operates a marketing campaign for a client, we may process information supplied by people enquiring about that client's services, including:

• name;
• phone number;
• email address;
• suburb or postcode;
• type of renovation or service requested;
• approximate project budget;
• desired project timeframe;
• information entered into a lead or enquiry form;
• appointment or consultation information;
• communication history;
• lead status; and
• information required to determine whether an enquiry matches the client's services.

We only seek to collect information reasonably necessary to provide or improve the relevant service.

Technical and Website Information

When you visit our website, certain information may be collected automatically, including:

• IP address;
• browser type;
• device type;
• pages visited;
• referring website or source;
• approximate location derived from technical information;
• date and time of website activity;
• advertising or campaign source; and
• cookies or similar website technologies.

The extent of this information will depend on the website, hosting, analytics and advertising technologies being used at the time.

Payment and Transaction Information

If you purchase services from LOCALMATE AI, we may collect information relating to:

• invoices;
• payments;
• amounts paid;
• payment status; and
• transaction references.

Payment card information may be processed directly by third-party payment providers such as Stripe or another payment service provider.

LOCALMATE AI does not need to store your complete payment card details where those details are processed securely by the payment provider.

3. How We Collect Personal Information

We may collect personal information directly from you when you:

• complete a form on our website;
• request a website audit;
• request a website concept;
• request information about our marketing services;
• book a meeting or consultation;
• telephone, email, text or message us;
• communicate with us through social media;
• enter into a service agreement;
• complete an onboarding form;
• provide website content or business assets;
• provide feedback or a testimonial;
• pay an invoice; or
• otherwise provide information to us.

We may also receive information through third-party platforms used to provide our services, including advertising platforms, CRM systems, booking systems, website hosting providers, analytics services, payment processors and communication platforms.

Where we operate marketing campaigns for a client, personal information may also be collected through that client's advertisements, Meta lead forms, landing pages, website forms or other enquiry channels.

4. Why We Collect and Use Personal Information

We may use personal information to:

• respond to enquiries;
• provide website audits or website concepts;
• determine whether our services may be suitable for a business;
• contact prospective clients who have requested information;
• prepare quotes, proposals or agreements;
• provide website creation services;
• provide digital marketing services;
• create and manage advertising campaigns;
• process and route customer enquiries;
• operate CRM and lead-management systems;
• acknowledge enquiries;
• send authorised follow-up communications;
• arrange consultations or bookings;
• notify a client when a new enquiry has been received;
• measure advertising and marketing performance;
• prepare reports;
• provide customer support;
• process payments;
• maintain business and accounting records;
• improve our website, advertising and services;
• protect against fraud, misuse or security threats;
• comply with legal and regulatory requirements; and
• communicate important information relating to our services.

We will not intentionally use personal information for an unrelated purpose unless permitted by law or appropriate consent has been obtained.

5. Marketing Communications

If you consent to receive marketing communications from LOCALMATE AI, or where otherwise permitted by law, we may contact you about services, offers, information or opportunities that we believe may be relevant to you.

Marketing communications may be sent by email, SMS, telephone or another permitted communication channel.

You may withdraw your consent or unsubscribe from marketing communications at any time.

Where an unsubscribe facility is provided, you can use that facility to opt out.

You can also contact us at: williamwebgrowth@gmail.com

Transactional or service-related communications may still be sent where reasonably necessary to provide a service you have requested.

6. Information Processed for Our Clients

LOCALMATE AI may process personal information on behalf of renovation businesses that use our marketing or lead-generation services.

For example, a homeowner may submit an enquiry through an advertisement or lead form operated for one of our clients.

The information may then be transferred into a customer relationship management system and provided to the relevant renovation business so that it can respond to the enquiry.

In these circumstances:

• LOCALMATE AI may use the information to operate the client's marketing and lead-management systems;
• the relevant client may receive and use the information to contact the person about their enquiry;
• information may be stored within advertising, CRM, email, booking or communication platforms;
• automated systems may acknowledge the enquiry, route the enquiry or facilitate follow-up;
• the client remains responsible for how it handles the enquiry once received; and
• both LOCALMATE AI and the client may have privacy obligations depending on the circumstances.

LOCALMATE AI will not knowingly sell individual consumer lead information to unrelated businesses.

Information collected for a particular client's campaign will generally be used for providing and supporting that client's services, subject to applicable law.

7. Automated Systems and CRM Workflows

LOCALMATE AI may use software and automated workflows to help manage enquiries efficiently.

These systems may be used to:

• create a contact record;
• record the source of an enquiry;
• send an immediate acknowledgement;
• notify the relevant business;
• schedule follow-up communications;
• record communication activity;
• update lead or opportunity stages;
• facilitate consultation or quote bookings; and
• measure campaign performance.

Automated systems are intended to assist with administration and lead management.

They do not guarantee that an individual qualifies for a service, will receive a quote, will be accepted as a customer or will enter into a transaction with a LOCALMATE AI client.

8. Disclosure of Personal Information

We may disclose personal information where reasonably necessary to operate our business or provide our services.

This may include disclosure to:

• clients for whom we operate advertising or lead-generation campaigns;
• website hosting providers;
• CRM and marketing automation platforms;
• advertising platforms;
• social media platforms;
• email and communication providers;
• cloud storage providers;
• booking or calendar providers;
• analytics providers;
• payment processors;
• professional advisers such as accountants, lawyers or insurers;
• contractors or service providers assisting LOCALMATE AI; and
• government authorities, regulators or law enforcement where required or authorised by law.

Examples of platforms that may be used in our business include Meta platforms, GoHighLevel, Google services, website hosting providers, payment processors and other technology providers.

The specific providers we use may change as our business and services develop.

We do not disclose personal information to third parties simply so that unrelated businesses can independently market their products or services to you without an appropriate basis for doing so.

9. Overseas Processing and Storage

Some third-party platforms and technology providers used by LOCALMATE AI operate internationally.

As a result, personal information may be stored, accessed or processed outside Australia, including potentially in the United States and other countries in which our technology providers or their infrastructure operate.

The location may vary depending on the provider, account configuration and services being used.

Where applicable, we take reasonable steps in the circumstances to select reputable providers and manage overseas handling of personal information appropriately.

By interacting with services that rely on these providers, your information may be processed through their systems in accordance with their applicable privacy terms and policies.

10. Cookies, Analytics and Advertising Technologies

Our website may use cookies, pixels and similar technologies.

These technologies may help us:

• operate the website;
• understand website traffic;
• measure which pages visitors use;
• determine how people found our website;
• measure advertising performance;
• improve website functionality;
• prevent fraud or misuse; and
• deliver or measure relevant advertising.

Depending on the technologies implemented, this may include tools supplied by Google, Meta or other providers.

You may be able to control or disable certain cookies through your browser settings.

Disabling cookies may affect the functionality of some website features.

11. Information Security

LOCALMATE AI takes reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

Measures may include:

• password-protected systems;
• access restrictions;
• multi-factor authentication where available;
• reputable hosting and cloud providers;
• secure payment providers;
• limiting access to information to people who require it;
• maintaining appropriate backups;
• keeping software and systems reasonably updated; and
• removing or securely destroying information when it is no longer reasonably required, subject to legal and business record-keeping obligations.

However, no online service, website, cloud platform or electronic transmission can be guaranteed to be completely secure.

If we become aware of a suspected data breach, we will assess and respond to the incident and take steps required by applicable Australian law.

12. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, for legitimate business administration, to maintain records of services provided, to resolve disputes or to satisfy legal, accounting or regulatory requirements.

Different information may be retained for different periods.

Where information is no longer reasonably required and we are not legally required to retain it, we may delete, destroy or de-identify it.

13. Accessing or Correcting Your Personal Information

You may request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete or out of date.

To make a request, contact:

We may need to verify your identity before providing access to personal information.

There may be circumstances where access cannot lawfully be provided. If that occurs, we will explain the reason where appropriate.

14. Complaints and Privacy Concerns

If you believe LOCALMATE AI has mishandled your personal information or you have a concern about our privacy practices, please contact us first so that we can investigate the issue.

Please provide sufficient information for us to understand and investigate the concern.

We will aim to acknowledge the complaint within a reasonable period and investigate it appropriately.

If your complaint relates to conduct covered by the Privacy Act and you are not satisfied with our response, you may have the right to contact the Office of the Australian Information Commissioner (OAIC).

15. Third-Party Websites and Platforms

Our website or communications may contain links to third-party websites, booking systems, payment services, social media platforms or other external services.

LOCALMATE AI does not control the privacy practices of independent third parties.

When you leave our website or interact directly with another platform, that platform's privacy policy and terms may apply.

We encourage you to review the privacy information provided by those services.

16. Client-Supplied Content and Information

Clients engaging LOCALMATE AI to create websites or marketing campaigns are responsible for ensuring they have the right to provide and use information and materials supplied to us.

This may include:

• customer testimonials;
• names;
• photographs;
• project photographs;
• before-and-after images;
• videos;
• logos;
• business information;
• licences or credentials; and
• other content supplied for publication or advertising.

Clients should not provide personal information, photographs, testimonials or other content to LOCALMATE AI unless they have the necessary rights, permissions or lawful basis to use that material.

LOCALMATE AI may rely on a client's confirmation that supplied material can lawfully be used.

17. Children's Privacy

LOCALMATE AI's services are intended primarily for businesses and adults seeking renovation-related services.

We do not intentionally design our services to collect personal information directly from children.

If we become aware that personal information relating to a child has been collected inappropriately, we will take reasonable steps to address the issue.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• changes to our services;
• changes to the technology platforms we use;
• changes to our information-handling practices; or
• changes to applicable laws or regulatory guidance.

The current version will be published on our website and will display the date it was last updated.

We encourage users to review this Privacy Policy periodically.

19. Contact LOCALMATE AI

For questions, requests or complaints relating to privacy, please contact: